Drool: Recipe videos win every time.
The brief
Great British Chefs have an owned audience of 1.2M foodies on their hub, and monetize this audience through 3rd party advertisers. They came to Genero for help producing engaging content for their advertisers.
The work
We produced video recipe content for brands like Encona and Fever Tree for Great British Chefs to distribute across their owned channels. Our first Encona content delivered over 750k views, the highest video engagement on the site at that time.
Jerk Chicken Sub by Clipstone
Brazilian BBQ Beef by Clipstone
Citrus and Herbaceous Gin & Tonic by KASH
Fresh and Floral Gin & Tonic by KASH
Clipstone
Clipstone is an East London based production house that has worked with Microsoft, Virgin, ITN Productions, Global Entertainment, Deliveroo and TriggerBuzz amongst others. The team love to produce beautiful, captivating content, approaching new projects as opportunity to tell stories in unique, personal ways.
Join now to view full profile
KASH
Kash is a creative-thinking production company. They make content, commercials, music videos, documentaries and drama for agencies, brands and sometimes just for fun.
Join now to view full profileRelated work.
Strategically repositioning a beloved African drinks brand.
Delivering powerful campaigns at speed and scale for Diageo’s premium portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.
Scaling Kimberly-Clark’s digital content production using a tech-enabled creative ecosystem.
A scaled program delivering original, live-action video ads for YouTube advertisers.
Creative diversity and production efficiency for Unilever's global brands.