An egg named Mikey sells the Iceland stopover.

Icelandair wanted more transatlantic travellers to know their ticket could include a stopover in Iceland. The brief asked for a fun digital ad, shareable enough to earn attention on its own, with a real emotional pull.The idea revolved arround someone caught enjoying Iceland when they should be somewhere else, selling both the stopover and the destination in one joke. The concept was built to extend into future executions.