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Stopover in Iceland? Icelandair says why not.

Client: IcelandairCreator: Cat and Weasel Films

The brief

It’s hard to say no to a stopover in Iceland – even when it could get you in hot water. But not everyone’s aware of Icelandair’s transatlantic stopover service. The airline needed a digital ad that would increase their target market’s awareness of the #MyStopover service in a fun and shareable way, evoking an emotional reaction from the audience.

IcelandAir YouTube attention grabbing advertising
IcelandAir digital ad Cat Weasel Films BTS

The work

London Production Company Cat & Weasel were commissioned for this brief after providing a creative idea that fit within Icelandair’s style and visual language, and at the same time was completely out of the box.

The entertaining story of ‘Mikey the Egg’ provides a scenario of someone being in Iceland when they should be somewhere else, which both reinforces the proposition of breaking up the journey and gives the destination a desirability. It also provides a storyline that can be adapted for further executions in the future.

View the final content below, and hear Nicolas Olivier from Icelandair talk us through the brand’s experience on this brief in the case study at the top of the page.

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Cat and Weasel Films

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Cat and Weasel Films is a content production company based in London and Berlin. Since 2011 they've been working hard to put great ideas to cinema, TV and mobile screens. They believe in the power of visual storytelling and are passionate about engaging with audiences locally and worldwide.

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