View case study
Social content for a whole year for IHG.
The brief
IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way. Following a successful test phase, the content was promoted on Facebook and Instagram for a full year.
The idea
With under a month until IHG needed to kick off this campaign, Sitcom Collective delivered a solution that combined high quality stock video, text supers and animation to create highly engaging mobile-first videos.
The campaign provides a 6-10-second escape to 9 key destinations across Asia and Australia using the two themes of food and travel, while also highlighting the ease of booking hotels via the IHG app.
The results
- 220
- Unique video ads created
- 12x
- Increase in app installs vs the previous year’s campaign, beating IHG’s target by 151.9%
- 30.67%
- Avg. View Through Rate, surpassing the industry benchmark by more than 10%.
- 5,776,029
- Positive engagements on Facebook & Instagram compared to 2,641 for the previous year’s campaign
The work
Coffee, Australia, 4:5
Ramen, Japan, 1:1
Korean BBQ, 4:5
Sitcom Collective
Sitcom Collective (based in Norrköping, Sweden) have a focus on storytelling, working with a wide array of national and international clients including ABB, Sandvik, Stadium, Ericsson and IKEA.
Join now to view full profileRelated work.
How FWD’s creator-led campaign is reframing mental health.
Uncovering and producing stories about emerging subcultures across the globe.
Generating social assets for L’Oréal brands at scale.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Streamlining production for Kimberly-Clark with access to creative talent, on-demand.
A scaled program delivering original, live-action video ads for YouTube advertisers.
A creative solution for Qatar Tourism and the world's greatest footballers.
Elevating creator content with a quick turn-around, trend led production.