Social content for a whole year for IHG.

With under a month before launch, IHG needed a year of social video to drive app installs across multiple markets. Genero built 220 mobile-first video ads that lifted app installs 12x and grew positive engagements from 2,600 to 5.7 million.

IHG Rewards Club needed a year of social video to drive app installs across multiple markets, with less than a month before launch. Through Genero, they found a smart answer to the timeline: high-quality stock footage, text supers and animation, built into 220 unique mobile-first video ads. Each one offered a 6-10 second escape to one of nine destinations across Asia and Australia, themed around food and travel, with the ease of booking on the IHG app running throughout.

The campaign ran on Facebook and Instagram for a full year. App installs rose 12x on the previous year's campaign, beating IHG's target by 152%, and the average view-through rate came in more than 10% above the industry benchmark. Positive engagements went from 2,600 the year before to 5.7 million.