View case study

Social content for a whole year for IHG.

Client: IHG Rewards ClubCreator: Sitcom Collective

The brief

IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way. Following a successful test phase, the content was promoted on Facebook and Instagram for a full year.

The idea

With under a month until IHG needed to kick off this campaign, Sitcom Collective delivered a solution that combined high quality stock video, text supers and animation to create highly engaging mobile-first videos.

The campaign provides a 6-10-second escape to 9 key destinations across Asia and Australia using the two themes of food and travel, while also highlighting the ease of booking hotels via the IHG app.

The results

220: Unique video ads created
12x: Increase in app installs vs the previous year’s campaign, beating IHG’s target by 151.9%
30.67%: Avg. View Through Rate, surpassing the industry benchmark by more than 10%.
5,776,029: Positive engagements on Facebook & Instagram compared to 2,641 for the previous year’s campaign