View case study
Social content for a whole year for IHG.
IHG Rewards Club needed a diverse selection of social videos to drive app installs across multiple markets in a fresh and engaging way. Following a successful test phase, the content will be promoted on Facebook and Instagram for a full year.
With the campaign kicking off in under a month, Genero Creator, Sitcom Collective delivered a solution that combined high quality stock video, text supers and animation to create highly engaging mobile-first videos.
The campaign provides a 6-10-second escape to 9 key destinations across Asia and Australia using the two themes of food and travel, while also highlighting the ease of booking hotels via the IHG app.
- Unique video ads created
- Increase in app installs vs the previous year’s campaign, beating IHG’s target by 151.9%
- Avg. View Through Rate, surpassing the industry benchmark by more than 10%.
- Positive engagements on Facebook & Instagram compared to 2,641 for the previous year’s campaign
Coffee, Australia, 4:5
Ramen, Japan, 1:1
Korean BBQ, 4:5
Sitcom Collective (based in Norrköping, Sweden) have a focus on storytelling, working with a wide array of national and international clients including ABB, Sandvik, Stadium, Ericsson and IKEA.Join now to view full profile
Driving app subscriptions with authentic documentary style stories.
Launching new cup designs on Hulu & YouTube with fun, vibrant animations.
Introducing the world’s #1 watch club with two different creative approaches.
A disruptive integrated campaign for a new finance product, from strategy to execution.
Animated Giphy stickers focusing on diversity and equality.
A disruptive campaign to capture the imagination of post-lockdown travellers.
A curated creator network delivering fresh, localised content for TikTok.
Capture the beauty and craft of Old Parr whisky in detail.