The stop-motion music video helping to make babies happy.
Imogen Heap’s ‘The Happy Song’ is scientifically designed to make babies happy. Working alongside Goldsmith University and C&G Baby Club, Heap tested and adjusted the song’s tempo and melody amongst 30 babies to ensure she was creating as much happiness as possible.
Heap and her team came to Genero to create the music video. They briefed creators to pitch concepts that would bring the pace and lyrics of the track to life and further enhance the appeal for babies.
Genero creator and animation extraordinaire Trevor Hardy was commissioned to create the music video.
With over 20 years of experience, Trevor and his team (Mark Miko & Ferenc Miko) used soft merino wool to hand-make a colourful world of fluffy environments and soft animal-like characters, and produced a stop-motion animation to accompany the track perfectly.
Trevor and his team also put together a behind-the-scenes video, highlighting the delicate processes and amount of work it takes to create a world like this.
Behind the scenes
Trevor Hardy is a multi award-winning stop-motion animator. He produces amazing hand made, hand crafted animations at PigBird Stop Motion Studio in the UK. The studio has won many awards, including being shortlisted for a Bafta.Join now to view full profile
Uncovering and producing stories about emerging subcultures across the globe.
Helping Globoplay become the home of the World Cup with 3B views on TikTok.
Strategically repositioning a beloved African drinks brand.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.
Streamlining production for Kimberly-Clark with access to creative talent, on-demand.