The stop-motion music video for Imogen Heap.

Imogen Heap's 'The Happy Song' was engineered to make babies happy, and its music video needed to match that same delicate craft. Genero connected her with animator Trevor Hardy, who hand-built a soft, stop-motion world from merino wool and gentle characters.

Imogen Heap's 'The Happy Song' was engineered for an audience of one kind: babies. Working with Goldsmiths, University of London and C&G Baby Club, Heap tested and tuned the song's tempo and melody with 30 babies to produce as much happiness as possible. The music video had to do the same job. Creators pitched concepts to match the track's pace and lyrics, and animator Trevor Hardy won the commission. With his team, he hand-built a world from soft merino wool, fluffy landscapes and gentle animal-like characters, brought to life in stop motion. A behind-the-scenes film captured just how much delicate craft it takes to make a world this soft.