Beautiful long form content adapted for Instagram.
The brief
InterContinental Hotels & Resorts had a number of long form brand videos and TV commercials that they needed adapted for Instagram and mobile consumption.
The work
They tapped into the social media and mobile expertise of our community to transform their existing assets into compelling ads for Instagram stories and Instagram feed. The adaptations maintained the mood and style of the original content, while being optimised for the Instagram platform and mobile devices.
The ads were delivered across Japan, the UAE, Singapore and Australia.
The results
- 5 Million
- Views
- 35%
- Avg Video View Rate (industry benchmark 20%).
The work
Ignacio Perez Sineriz
Ignacio Perez Sineriz has over 15 years experience in advertising and filmmaking. A cross-media creative and branding content expert, his career has covered both big traditional agencies and creative boutiques. He currently freelances as a copywriter, creative strategist and content creator.
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