First flights and five senses for Japan Airlines.

For the 'Fly once, fly always' campaign, Japan Airlines and Ogilvy Singapore wanted a first-flight feeling that worked through all five senses. Genero helped build a mock cabin set in Thailand for a human, rather than corporate, brand film that won a Gold MARKies Award.

Japan Airlines and Ogilvy Singapore needed a brand video for the 'Fly once, fly always' campaign, aimed at Southeast Asian audiences and built around the feeling of a first flight. The shoot required a mock cabin set in Thailand.

The creative worked through sight, sound, smell, taste and touch to make the premium cabin experience feel human rather than corporate.

The campaign won a Gold MARKies Award for Most Creative (Digital).