A high energy lyric video for Lindsay Lohan’s return to music.
The brief
Lindsay Lohan and Republic / Casablanca Records approached Genero to produce a lyric video to launch the artist’s new single, Back to Me. Needless to say, we were excited.
The driving pop-track relaunches Lohan’s music career. It addresses her hiatus and bold return to the spotlight – Lohan said:
“The song is about rediscovering and accepting oneself, shutting out the noise and moving forward and letting the past go. Living in the now,”
The work
Working to a tight timeline we launched a confidential brief asking our creative network to submit expressions of interest, and US based Production Company Pixeltown Arts was commissioned for the job.
They created the colourful, high energy lyric video below. We think it’s just the kind of content the world needs right now.
Enjoy!
Pixeltown Arts
Pixeltown Arts is a creative driven production company with animation, live action and design expertise. Often in their productions all three parts work together to fulfil each client’s vision to the utmost standard. The team unites award winning directors, designers and animators working in close collaboration to create innovative solutions.
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