An animated explainer motivating audiences to put their ‘Mo to work’.
Global men’s health charity Movember came to Genero to create a 60 second explainer video encouraging the USA public to get involved with their cause.
The brief asked for a friendly and energetic video in any style or medium. Movember wanted the video to be simple and straightforward, for distribution across their social media and owned digital channels.
The brief went out to creators globally, with Canadian animator Matt Greenwood commissioned for the task. Targeting Mo’bros and Mo’sisters alike, Matt’s animation combined with an encouraging voiceover shows how the process is simple, fun and effective, motivating audiences to raise funds and put their ‘Mo to work’.
Matt is a motion art director who specializes in illustration based motion design. Originally from the UK with a background in fine arts, Matt is now based in Toronto with over 11 years of professional experience working on broadcast, film and commercial projects producing motion graphics design and animation for a variety of clients on a freelance basis.Join now to view full profile
Strategically repositioning a beloved African drinks brand.
Delivering powerful campaigns at speed and scale for Diageo’s premium portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.
Scaling Kimberly-Clark’s digital content production using a tech-enabled creative ecosystem.
A scaled program delivering original, live-action video ads for YouTube advertisers.
Creative diversity and production efficiency for Unilever's global brands.