Our solution
SBS TVC brand campaign Genero

Extending a campaign to celebrate Australian diversity.

Client: SBSCreators: Brosis Films, KMC, Ninja Milk, Anna Zhu

The brief

Australian TV network SBS launched a new ‘Join In’ brand campaign via a TVC, and wanted to extend the campaign into social media with additional video content. Their brief invited local filmmakers to celebrate Australian diversity, and four videos exploring the theme were selected to be screened on air and shared across social media.

The work

'Children Playing' by Karen McPherson

'A young refugee's story' by Anna Zhu

'This is our Home' by Ninja Milk

'Shared dreaming' by Brosis Films

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Brosis Films

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Brosis Films is a boutique production company based in Sydney. They specialise in creating purposeful brand concepts and connecting with audiences through meaningful and compelling film content.

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KMC's avatar


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Karen McPherson (KMC) is a director born and raised in Germany before moving to Australia. She has created content for film, television and digital platforms such as documentaries, television commercials & music videos.

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Ninja Milk

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Ninja Milk is a Sydney-based video production company handling content creation from concept through to final delivery.

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Anna Zhu's avatar

Anna Zhu

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Anna Zhu is a Sydney-based freelance photographer, filmmaker and passionate storyteller.

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