How to take a TVC and juice it for social content.
The brief
Souq.com had an existing TVC that they wanted to adapt and optimise for a YouTube video ad campaign. They needed a suite of assets that were fit for a variety of YouTube video ad formats.
The work
Within 2 weeks we delivered a 30 second TrueView ad, two 6 second bumper ads and a vertical video for mobile.
Original TVC
TrueView, 30 seconds
1:1, 15 seconds
Johnny Cullen
Johnny Cullen is a motion designer, animator and editor from Ireland.
Join now to view full profileRelated work.
Elevating creator content with a quick turn-around, trend led production.
Uncovering and producing stories about emerging subcultures across the globe.
Helping Globoplay become the home of the World Cup with 3B views on TikTok.
Strategically repositioning a beloved African drinks brand.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.