Advertising 101: everyone loves dogs.
SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.
The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.
Alex Webb is a Scottish filmmaker and colourist currently based in Doha, Qatar.Join now to view full profile