Advertising 101: everyone loves dogs.
The brief
SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.
The work
The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.
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Alex Webb
Alex Webb is a Scottish filmmaker and colourist currently based in Doha, Qatar.
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Collaborative creator production drives big brand and performance results
Uncovering and producing stories about emerging subcultures across the globe.
Generating social assets for L’Oréal brands at scale.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Streamlining production for Kimberly-Clark with access to creative talent, on-demand.
A scaled program delivering original, live-action video ads for YouTube advertisers.
A creative solution for Qatar Tourism and the world's greatest footballers.
Elevating creator content with a quick turn-around, trend led production.