Advertising 101: everyone loves dogs.
The brief
SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.
The work
The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.
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Alex Webb
Alex Webb is a Scottish filmmaker and colourist currently based in Doha, Qatar.
Join now to view full profileRelated work.
Elevating creator content with a quick turn-around, trend led production.
Uncovering and producing stories about emerging subcultures across the globe.
Helping Globoplay become the home of the World Cup with 3B views on TikTok.
Strategically repositioning a beloved African drinks brand.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.