Flowers wilt, whisky won't. The Glenlivet's Mother's Day play.

Who says scotch is just for men? Pernod Ricard wanted to open the single malt category to a new audience, mothers, and make Mother's Day the moment. The work featured five mothers feigning gratitude for lacklustre Mother's Day gifts, until one smugly reveals a bottle of The Glenlivet. The catch line: flowers wilt, whisky won't. Alongside the hero film, the creative included a suite of assets for a full social campaign