Sourcing the perfect Production Company to bring a script to life.

MullenLowe UK came to Genero to produce a master global TVC for Persil, using a script and voiceover produced by the agency. The laundry brand were looking to promote their ‘Worlds greatest classroom’ initiative, designed to get kids learning outdoors.

The spot needed to work globally, so had to feature non-descript locations and ethnically diverse children.

MullenLowe used Genero to source a production company who could meet these requirements and received treatments from all over the world, before commissioning Magnetizer in Australia. 

Magnetizer took an authentic approach to this spot, piecing together a montage of images that sits perfectly with MullenLowe’s script and draws on a sense of fantasy. 

The master asset was used globally, including across Europe, Australia and Latin America.