Engaging sport storytelling content from all over the world.
The brief
Unscriptd is a website where sport and great storytelling come together. Unscriptd approached Genero to help generate original and engaging video content for their site from all corners of the globe.
The work
With an open brief looking for a wide range of sport stories, we received 50 diverse documentary films covering social issues through to incredible accomplishments, at a fraction of what it would have cost them to produce their own content through traditional production companies.
Football in Kenya by John C.P. Goheen
Stunt Biking in France by David Dang
Triathlons in France by Limonade
Ice Hockey in Korea by CONTENTED
Related work.
A beautiful campaign directed by an Indigenous creator, telling First Nations stories.
Elevating creator content with a quick turn-around, trend led production.
Uncovering and producing stories about emerging subcultures across the globe.
Helping Globoplay become the home of the World Cup with 3B views on TikTok.
Strategically repositioning a beloved African drinks brand.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.