Marketing Consultant & ex-Global Brand Director, Hiscox • London
Annabel currently runs a marketing consultancy after an impressive career spanning three continents, including 11 years at Hiscox Insurance and 9 years at Coca-Cola. Annabel was made Chair of Fellows for The Marketing Society in 2020.
In this episode, Annabel discusses the in-house vs agency debate, it’s relevancy to facing localised content challenges, as well as marketing technology’s important role in helping brands maintain agility in a rapidly changing business environment.
Vice President of Brand Communications - Atlanta Hawks & State Farm Arena • Atlanta
With stints at Jive Records, Red Bull, Habitat for Humanity International and now the Atlanta Hawks, Janet Smith has had an impressive career in entertainment and experiential marketing.
CMO at IAG • Sydney
As CMO at IAG Insurance and ex-CEO at Saatchi & Saatchi New York, Brent Smart knows how to change the fortunes of businesses from the inside out.
CMO Unilever International & CEO Unilever Korea • Singapore
Aseem leads marketing, innovation and digital communications for Unilever International, responsible for managing brand building for a billion dollar portfolio.
Start-up advisor and ex-CMO Virgin America • San Francisco
Luanne Calvert has decades of experience shaping some of the world’s leading brands. She was Google’s first Creative Director, and served as CMO at Virgin America for 6 years.
Board Member, Advisor & Internet pioneer • São Paulo
An internet pioneer in the 80s and ex-CEO of Walmart.com in Brazil, Paulo Silva has over 25 years experience leading high performance teams across Latin America. He’s currently the founder and managing partner of RockOn Advisors.
General Manager - Australia, Tourism New Zealand • Sydney
Andrew heads up Tourism New Zealand's marketing and business operations in Australia. His 20 year career has seen him work on iconic brands such as Red Bull, Stella Artois and Beck’s.
Senior Marketer in Multicultural Beauty • New York
Lamar has helped some of the world's most iconic brands tell their stories through digital channels, including L’Oréal, Pepsi, Oreo and Nike, and is currently focussing on multicultural beauty.
Senior VP, Def Jam Recordings • New York
A music industry veteran, Jeff’s illustrious career has seen him hold senior positions at Columbia Records, Bad Boy Recordings and Syco Entertainment.
General Manager - Digital, Media & Marketing, AFL • Melbourne
With almost 20 years global experience specialising in the digital media and advertising technology sector, Sarah is currently overseeing the core news, content, creative and production teams of the AFL.
Co-Founder of Been There Done That • London
An ex-Grey veteran, David’s career has also spanned stints at Mojo, BBDO and Bates. He set up Been There Done That in 2014 to provide a new model for brands to access creative strategy.
Marketing Consultant • Sydney
With extensive experience working for global brands like Virgin Mobile, eBay and GoDaddy, Tracy is currently consulting for some of Australia’s fastest growing tech companies.