Vice President of Brand Communications - Atlanta Hawks & State Farm Arena
With extensive experience in entertainment and experiential marketing, Janet Smith’s career has seen stints at Jive Records, Red Bull and Habitat for Humanity International. In her current role, Smith creates unique ways to tell the Atlanta Hawks brand story and engage basketball fans.
Janet discusses the impact of the pandemic on the sports industry, leading to the amplification of social injustice issues around the globe. She speaks to the importance of brand purpose and the complexities and emotions involved in marketing a sports team.