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Guides & Inspiration • 6min read
Guides & Inspiration • Written by Catherine Graves, Marketing Director
As COVID-19 continues to impact creative production around the world, many marketers are facing a serious challenge when it comes to communicating with consumers. In order to help our clients navigate these challenges, we created the Global Production Status Map.
This new tool provides an up-to-date view of the level of production possible in over 80 markets. There are four different statuses which escalate from post production services like animation, AR and editing which can easily be done at home, through to live action shoots without restrictions. Additional details including relevant restrictions are also available by clicking on each country.
Breakdown of the type of production possible.
Safety is of course the first priority, but for marketers who haven’t had to hit pause completely, this map provides a range of options for moving forward with the relevant precautions in place. It gives a quick snapshot of pandemic restrictions, enabling marketers to make decisions about where, when and what to shoot and how to allocate precious marketing dollars.
Using data gathered from hundreds of our trusted creators and verified against key news and government sources, the production statuses are being tracked and updated regularly. Where restrictions vary between States, Territories and Provinces, the more open status has been indicated.
Where production does move forward, safety is the first priority. Social distancing rules apply, frequent sanitisation takes place and masks and gloves are worn in all markets. Other safety precautions can vary depending on the region, and include having an on-set nurse, temperature checks, guidelines on travel and attendees having to self isolate for a period of time before the shoot.
We’re constantly inspired by our creatives who are finding innovative ways to continue producing content safely and efficiently even when full lockdown measures are in place. If you have a brief in mind, simply post it on the Genero platform here and our team will get in touch before it goes live. Alternatively, reach out to your regional Genero team for more information.
Click here to view the map, which we’ll continue to update as the situation evolves. You can also learn more about our safe production solutions for creating content during the pandemic here.
Guides & Inspiration • 6min read
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