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The Grant’s journey, from Grain to Glass.

Client: Grant'sCreator: Lobster

The brief

The whisky category is a crowded space and Grant’s were keen to stand out with their new campaign. The team wanted to create a 90 second video that brought to life the journey of their whiskey from ‘Grain to Glass’ at their Scotland distilleries, showing the unique collective process.

The idea

UK Production Company Lobster were commissioned for this brief. Their final video intertwines the key messages of craft and togetherness, introducing the Maker, the Muscle and the Master to take the viewer on the malting, mashing, fermentation and distillation journey.

It hits the mark in clearly communicating the quality of the Grant’s product while emphasising the collective achievement in everything they do.

The results

Originally created as a digital campaign, this ad was so well received that Grant’s decided to extend the campaign to run on TV. Cheers to that!

The work


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