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20 cities, 20 teams, 440 brilliant videos.

Client: Holiday Inn

The brief

Holiday Inn collaborated with Genero to produce a series of destination guide videos for their new travel platform for families, littlebigtravellers.com. The objective was to showcase each destination from a different lens, capturing off-the-beaten path locations and local hidden finds that appeal to millennial families.

The brand ran multiple briefs for the production of beautiful, local videos covering 20 different cities – Bali, Bangkok, Phuket, Pattaya, Singapore, Chennai, Jaipur, New Delhi, Mumbai, Osaka, Maldives, Dubai, Jeddah, Abu Dhabi, Oman, Melbourne, Sydney, Perth, Cairns and Cairo.

The approach

Holiday Inn tapped into the Genero network to source an overall campaign idea and appointed an Executive Director to ensure consistency. They commissioned local filmmakers to create the content in each market, which ensured a deep understanding of each location and culture.

In total, 20 x 3 minute videos have been produced, as well as 420 x cut-down and optimised assets for each digital platform (Facebook, Instagram, YouTube, Google Ads).

The results

30M+
Video Views in Singapore, Australia and UAE
45%
Avg. Video View Rate (industry benchmark 20%)
8/10
Avg. Relevance Score

The work

Dubai by Liquorice Productions

Singapore by PUSH Media

Mumbai by PUSH Media

Sydney by PUSH Media

Osaka by PUSH Media

Phuket by WE ARE COWBOYS

Maldives by The Progress Film Company

Bali by Zout Water

Melbourne by PUSH Media

Cairo by The Progress Film Company

Bangkok by The Progress Film Company

Jeddah by Maher Chibli

Pattaya by WE ARE COWBOYS

Perth by Cinema Thom

Abu Dhabi by Liquorice Productions

Cairns by Cinema Thom

New Delhi by Kapoor Bros

Jaipur by Kapoor Bros

Chennai by Kapoor Bros

Muscat by L'infini Productions


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