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20 cities, 20 teams, 440 brilliant videos.
Holiday Inn collaborated with Genero to produce a series of destination guide videos for their new travel platform for families, littlebigtravellers.com. The objective was to showcase each destination from a different lens, capturing off-the-beaten path locations and local hidden finds that appeal to millennial families.
The brand ran multiple briefs for the production of beautiful, local videos covering 20 different cities – Bali, Bangkok, Phuket, Pattaya, Singapore, Chennai, Jaipur, New Delhi, Mumbai, Osaka, Maldives, Dubai, Jeddah, Abu Dhabi, Oman, Melbourne, Sydney, Perth, Cairns and Cairo.
Holiday Inn tapped into the Genero network to source an overall campaign idea and appointed an Executive Director to ensure consistency. They commissioned local filmmakers to create the content in each market, which ensured a deep understanding of each location and culture.
In total, 20 x 3 minute videos have been produced, as well as 420 x cut-down and optimised assets for each digital platform (Facebook, Instagram, YouTube, Google Ads).
- Video Views in Singapore, Australia and UAE
- Avg. Video View Rate (industry benchmark 20%)
- Avg. Relevance Score
Dubai by Liquorice Productions
Singapore by PUSH Media
Mumbai by PUSH Media
Sydney by PUSH Media
Osaka by PUSH Media
Phuket by WE ARE COWBOYS
Maldives by The Progress Film Company
Bali by Zout Water
Melbourne by PUSH Media
Cairo by The Progress Film Company
Bangkok by The Progress Film Company
Jeddah by Maher Chibli
Pattaya by WE ARE COWBOYS
Perth by Cinema Thom
Abu Dhabi by Liquorice Productions
Cairns by Cinema Thom
New Delhi by Kapoor Bros
Jaipur by Kapoor Bros
Chennai by Kapoor Bros
Muscat by L'infini Productions
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