Taking the single malt category to a new audience - mothers.

Who says scotch is just for men? Pernod Ricard came to Genero for help taking the single malt category to a new audience – mothers. They needed a catchy video promoting The Glenlivet for Mother’s Day to the American market.

Genero creators GhostPepper pitched a witty idea which sees five mothers gathered in a living room, feigning enthusiasm and gratitude for the lacklustre gifts they’ve received for Mother’s Day. Until one mother smugly reveals that she’s received a bottle of The Glenlivet…the catch line? Flowers wilt, whisky won’t.

This content helped The Glenlivet with their mission to shake up old traditions while opening up the single malt category to a new generation of consumers in a progressive but relatable way.

As well as the hero video below, GhostPepper provided optimised edits for Facebook, YouTube and Instagram.