Case Studies

Original TV pilots and a new wave of Asian filmmaking talent.

HOOQ wanted original local stories for its South-East Asian subscribers, and a way to discover the region's filmmaking talent. Genero built the HOOQ Filmmakers Guild, an annual pitch competition that produced 11 pilots across three series, including an Academy Award-qualifying prize winner.
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HOOQ, then South-East Asia's largest video-on-demand service, wanted original local stories for its subscribers. Together we built the HOOQ Filmmakers Guild: an annual brief through Genero's creative network, inviting the region's directors, writers and filmmakers to pitch series ideas, with industry panels judging for originality and appeal to Asian audiences.Across three annual series, the Guild drew hundreds of ideas from eight markets, produced 11 pilots for the platform, and commissioned the best into full TV series.The first winner, Bhak by Big 3 Media, followed two young filmmakers taking on Bollywood, and went on to win the Grand Jury Prize for Best TV Pilot at the Rhode Island International Film Festival, an Academy Award qualifier.

The Work

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The HOOQ Filmmakers Guild is unique in its mission to push boundaries in storytelling across Southeast Asia. Through Genero we’ve been able to generate hundreds of truly original creative ideas and deliver fresh, diverse stories to our audience. We’re blown away by the quality of the submissions year-on-year and proud to support the immense local talent in the region through this ongoing project.

Allison ChewHead of Brand, Communications & Original Productions, HOOQ
Solutions:
Content Production
Industry
Entertainment
Content type:
Video
Region
Asia

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