Helping Koala tuck a koala into bed.

Koala needed a fun and captivating digital ad to launch their new pillow range. They launched a brief on Genero for a creative idea that would fit their brand tone, resonate with their audience and deliver their key messages in an entertaining way.

Genero creator Rich Hughes (The Woolshed Company) submitted an idea for a visually stimulating and heart warming video. It centred around two real life koalas crawling across a pyramid of the newly launched pillows. Using slow motion and an orchestral backing track would add a humorous touch and cinematic feel.

With previous experience working with exotic animals including sharks and snakes, the Koala team were in good hands with Rich. Watch the final content below, and hear the Koala team talk through their experience on this brief in the video above.