Yoplait General Mills seasonal content

How to nail original, seasonal content.

Client: Yoplait

The brief

General Mills were looking to test a new production model to get entertaining videos to be used throughout the year on the brand’s socials, with fresh content for each season.

The work

Our creative network were asked to create films showing what’s so good about each of the seasons, reinforcing the key brand message ‘It’s So Good’ via 270 complete videos.





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