Creative Network

The world's best creative talent, on demand.

Great creative talent is everywhere. Genero makes it easier to harness.

Access a curated global network of independent creative businesses, talent and social creators, all through one intelligent system. Add flexible capacity and find the right creative expertise for every brief, market and moment.

Explore the network
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  • Curate your own trusted roster.

    Create private lists of creative teams, organised around your brands, markets and ways of working, ready whenever you need them.

    Build your network

  • Launch briefs to the perfect partners.

    Use open briefs to source diverse ideas and let creatives come to you, or launch private briefs to curated teams and talent.

    Start a brief

  • Every capability.
Across every market.

    Whether you need always-on social content, big campaignable ideas, production craft, design support or copywriting, you’ll find the right talent on Genero.

    And with coverage across every region, you can work
with creatives who understand any local culture, market
or audience.

Source what you need, no matter the stage.

Brief the network for whatever you need help with. Strategic thinking, a full end-to-end campaign, a specific craft, or extra hands for overflow work.

  • Number 1

    Talent sourcing

    Vet creatives and creators before you brief. Request social profiles, credentials, reels and past work so you can find and brief the right partners.

  • Number 2

    Creative strategy

    Brief for strategy, concepts and creative direction. Get thinking, treatments and creative approaches.

  • Number 3

    Full production

    Source full production capability across pre-production, shoots, direction, cast and crew, all from one team.

  • Number 4

    Footage & content

    Source footage, images or content to be edited in-house. Fast turnaround, cleanly licensed.

  • Number 5

    Post production

    Editing, CGI, versioning and optimisation. Expert post production from senior editors, animators and post studios.

One network. Every creative discipline. 

Brief the largest creative network available to brands and find the right partners for every project.

3D render of identical red armoured figures surrounding three characters with pink, purple and blonde hair

AI Creatives

Team gathered around a table covered with printed pages, sticky notes and colour swatches

Strategists

Copywriter working on a laptop on a red velvet sofa, pen held to their braided hair

Copywriters

Model holding a serum bottle against a green backdrop while a stylist adjusts her hair

Talent

Two art directors reviewing a book at a desk, one pointing with a pencil

Art Directors

Smiling camera operator holding a shoulder-mounted cinema camera rig indoors

Crew

Writer making notes in a notebook at a desk in front of a full bookshelf

Writers

Two directors reviewing a shot on a tablet beside a camera on a dimly lit set

Directors

Director of photography adjusting a cinema camera at the edge of a swimming pool

DOPs

Crew member beside a camera monitor on a set lit with pink and blue light

Production Companies

Creator in a yellow vest holding fruit beside a bottle and glass of juice on a garden table

Social Creators

Designer reviewing printed packaging concepts at a desk covered with samples and markers

Designers

Photographer in a blue beanie shooting with a film camera in front of a dark panelled door

Photographers

Creative director arranging photographs, fabric swatches and colour charts on a wall

Creative Directors

3D render of identical red armoured figures surrounding three characters with pink, purple and blonde hair

AI Creatives

Team gathered around a table covered with printed pages, sticky notes and colour swatches

Strategists

Copywriter working on a laptop on a red velvet sofa, pen held to their braided hair

Copywriters

Model holding a serum bottle against a green backdrop while a stylist adjusts her hair

Talent

Two art directors reviewing a book at a desk, one pointing with a pencil

Art Directors

Smiling camera operator holding a shoulder-mounted cinema camera rig indoors

Crew

Writer making notes in a notebook at a desk in front of a full bookshelf

Writers

Two directors reviewing a shot on a tablet beside a camera on a dimly lit set

Directors

Director of photography adjusting a cinema camera at the edge of a swimming pool

DOPs

Crew member beside a camera monitor on a set lit with pink and blue light

Production Companies

Creator in a yellow vest holding fruit beside a bottle and glass of juice on a garden table

Social Creators

Designer reviewing printed packaging concepts at a desk covered with samples and markers

Designers

Photographer in a blue beanie shooting with a film camera in front of a dark panelled door

Photographers

Creative director arranging photographs, fabric swatches and colour charts on a wall

Creative Directors

3D render of identical red armoured figures surrounding three characters with pink, purple and blonde hair

AI Creatives

Team gathered around a table covered with printed pages, sticky notes and colour swatches

Strategists

Copywriter working on a laptop on a red velvet sofa, pen held to their braided hair

Copywriters

Model holding a serum bottle against a green backdrop while a stylist adjusts her hair

Talent

Two art directors reviewing a book at a desk, one pointing with a pencil

Art Directors

Smiling camera operator holding a shoulder-mounted cinema camera rig indoors

Crew

Writer making notes in a notebook at a desk in front of a full bookshelf

Writers

Two directors reviewing a shot on a tablet beside a camera on a dimly lit set

Directors

Director of photography adjusting a cinema camera at the edge of a swimming pool

DOPs

Crew member beside a camera monitor on a set lit with pink and blue light

Production Companies

Creator in a yellow vest holding fruit beside a bottle and glass of juice on a garden table

Social Creators

Designer reviewing printed packaging concepts at a desk covered with samples and markers

Designers

Photographer in a blue beanie shooting with a film camera in front of a dark panelled door

Photographers

Creative director arranging photographs, fabric swatches and colour charts on a wall

Creative Directors

3D render of identical red armoured figures surrounding three characters with pink, purple and blonde hair

AI Creatives

Team gathered around a table covered with printed pages, sticky notes and colour swatches

Strategists

Copywriter working on a laptop on a red velvet sofa, pen held to their braided hair

Copywriters

Model holding a serum bottle against a green backdrop while a stylist adjusts her hair

Talent

Two art directors reviewing a book at a desk, one pointing with a pencil

Art Directors

Smiling camera operator holding a shoulder-mounted cinema camera rig indoors

Crew

Writer making notes in a notebook at a desk in front of a full bookshelf

Writers

Two directors reviewing a shot on a tablet beside a camera on a dimly lit set

Directors

Director of photography adjusting a cinema camera at the edge of a swimming pool

DOPs

Crew member beside a camera monitor on a set lit with pink and blue light

Production Companies

Creator in a yellow vest holding fruit beside a bottle and glass of juice on a garden table

Social Creators

Designer reviewing printed packaging concepts at a desk covered with samples and markers

Designers

Photographer in a blue beanie shooting with a film camera in front of a dark panelled door

Photographers

Creative director arranging photographs, fabric swatches and colour charts on a wall

Creative Directors

3D render of identical red armoured figures surrounding three characters with pink, purple and blonde hair

AI Creatives

Team gathered around a table covered with printed pages, sticky notes and colour swatches

Strategists

Copywriter working on a laptop on a red velvet sofa, pen held to their braided hair

Copywriters

Model holding a serum bottle against a green backdrop while a stylist adjusts her hair

Talent

Two art directors reviewing a book at a desk, one pointing with a pencil

Art Directors

Smiling camera operator holding a shoulder-mounted cinema camera rig indoors

Crew

Writer making notes in a notebook at a desk in front of a full bookshelf

Writers

Two directors reviewing a shot on a tablet beside a camera on a dimly lit set

Directors

Director of photography adjusting a cinema camera at the edge of a swimming pool

DOPs

Crew member beside a camera monitor on a set lit with pink and blue light

Production Companies

Creator in a yellow vest holding fruit beside a bottle and glass of juice on a garden table

Social Creators

Designer reviewing printed packaging concepts at a desk covered with samples and markers

Designers

Photographer in a blue beanie shooting with a film camera in front of a dark panelled door

Photographers

Creative director arranging photographs, fabric swatches and colour charts on a wall

Creative Directors

3D render of identical red armoured figures surrounding three characters with pink, purple and blonde hair

AI Creatives

Team gathered around a table covered with printed pages, sticky notes and colour swatches

Strategists

Copywriter working on a laptop on a red velvet sofa, pen held to their braided hair

Copywriters

Model holding a serum bottle against a green backdrop while a stylist adjusts her hair

Talent

Two art directors reviewing a book at a desk, one pointing with a pencil

Art Directors

Smiling camera operator holding a shoulder-mounted cinema camera rig indoors

Crew

Writer making notes in a notebook at a desk in front of a full bookshelf

Writers

Two directors reviewing a shot on a tablet beside a camera on a dimly lit set

Directors

Director of photography adjusting a cinema camera at the edge of a swimming pool

DOPs

Crew member beside a camera monitor on a set lit with pink and blue light

Production Companies

Creator in a yellow vest holding fruit beside a bottle and glass of juice on a garden table

Social Creators

Designer reviewing printed packaging concepts at a desk covered with samples and markers

Designers

Photographer in a blue beanie shooting with a film camera in front of a dark panelled door

Photographers

Creative director arranging photographs, fabric swatches and colour charts on a wall

Creative Directors

Frequently asked questions

What kinds of creatives are in the Genero network?

The network covers creative directors, strategists, production companies, small agencies, photographers, animators, designers, editors and social creators. That range means you can move from a big campaignable idea, to a creator content program and global content production without changing platforms.

How large is the Genero network?

The Genero network includes over 140,000 creative partners across every major market, from individual creators to established production companies. Over 95% of briefs launched through Genero get commissioned so the network is deep enough to answer almost any brief. Genero also integrates with the social platforms, so you can search and shortlist social creators directly.

Does each brief go out to the full Genero network?

No. Over 70% of briefs on Genero are private, sent to a preferred partner or a curated list. Open briefs are there when you want a wider range of ideas and want partners to come to you. Most clients use both, depending on the shape and objectives of the brief.

Can we work with creatives in specific markets?

Yes. You can brief creative partners in any market, so the work is made by people who live in the culture you’re targeting. For ongoing content programs you can curate teams and organise them by geography so you have a set of partners across every market you’re creating in and for.

Genero teams are on the ground across five regions, covering North America, South America, EMEA, Asia and Oceania to provide local support wherever needed.

Who owns the work Genero produces?

Usage rights are all managed within the Genero platform and you set the usage rights you require at the briefing stage. Most briefs on Genero transfer ownership through an assignment of rights from the creator, but you can also license content for a certain period, territory and media.

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