The operating system for the independent creative world.
Traditional models weren't built for the complexity of fragmented creative supply. Modern marketing teams need a more flexible way to access creative capability.
Access global independent creative teams and talent through one connected platform, powering work from brief to final delivery.
Built to flex around your brand world.
- Team collaboration
Create in one place.
Your team and creative partners work in the same system, with the right access.
- brand management
Built for your brand.
Set guidelines, templates and ways of working so partners operate as an extension of your team.
- Curated network
Curate your on-demand roster.
Assemble, organise and manage your own network of partners, and add your own suppliers alongside them.
- INTEGRATION
Connected to your stack.
From your ad accounts to your DAM and SSO, we can build the integrations your team needs.
Connected workflows keep projects moving.
Launch briefs in minutes.
- AI-powered briefing
- 1:1, private or open briefs
- Brief templates for your brand
- Set your own budget
See real ideas before you commit.
- Full creative proposals
- Profiles with work portfolios
- AI analysis and scoring
- One-step commissioning
Keep the work moving.
- Live project tracking
- Centralised messaging
- Feedback, versions and approvals
- Delivery and storage
Contracts, payments and usage sorted.
- Built-in contracting
- Consolidated invoicing
- Global payments
- Usage rights and talent releases
Frequently asked questions
How does the Genero platform work?
Genero runs the whole project in one place. You launch a brief, creative partners pitch ideas against your timeline and budget, and you choose who to work with. Production runs through the platform with messaging, versioned feedback and approvals. Genero also handles contracts, usage rights and payments.
Can the Genero platform be customised for our business?
Yes. Clients add their team with the right permissions, build brief templates, load brand guidelines, set their own legal forms and curate their own network of approved partners. That setup carries into every brief, so partners work to your standards from the start rather than being briefed on them each time.
Who handles contracts and payments to creative partners?
Genero does. Brands contract with and pay Genero, and Genero pays every creative partner through the platform, in any market. Milestone payments are released by the client. Talent releases and usage rights are captured digitally against each brief.
Can we bring our own suppliers onto the platform?
Yes. Clients can onboard their own freelancers, production companies and other partners into their Genero network, then brief, contract, manage and pay them through the same platform. New partners can be added and briefed, skipping the procurement queue.
Do we need to onboard every creative as a supplier?
No. Clients set up Genero as one supplier. Genero contracts with and pays every creative partner, which removes the per-supplier onboarding, compliance and payment admin that usually makes working with independent talent slow and expensive.
How does Genero handle enterprise security?
Genero is built to meet the controls enterprise security and procurement teams expect. The platform is hosted on Google Cloud with encryption, supports SSO including Okta, and gives clients role-based permissions over who sees each brief and asset. Genero has passed security and vendor review at some of the world's largest brands and runs inside their marketing teams today.
Your next campaign starts here.
