Hero Campaigns
Make hero campaigns at speed.
The best senior strategic and creative talent is choosing independence. The talent pool is growing, but it's also fragmenting. We’ve built the operating system to harness the independent creative world.
Brief senior independent strategists and creative directors directly to source sharp thinking and big campaignable ideas without the overheads. Find the right production partners in any market and collaborate in one system. Move from ideas to in-market campaigns at speed, without sacrificing craft.
Source everything you need to power campaigns at the speed of culture.
STRATEGY
Bold ambition, sharper briefs.
Strategic support to translate your ambition into a sharp, single-minded creative brief. Have the strategy locked? Get straight into creative development.
CREATIVE DIRECTION
Big campaignable ideas on tap.
Senior creative thinking from the world’s best independent talent. Creative sprints deliver a choice of diverse ideas within days.
RAPID PRODUCTION
High-end craft. Collapsed timelines.
Find the right production partners for every brief and move fast. Produce agency-level work, without the overheads.
END-TO-END DELIVERY
From pitch to delivery, in one system.
One end-to-end workflow handles contracts, rights, payments, reviews and delivery. So your team can focus on making, not managing.
Creative sprints, powered by the best independent talent.
We offer a structured creative development model in partnership with UNKNOWN, powered by a curated pool of senior independent creative talent.
Receive a diverse pool of ideas to choose from, and move from brief to a full creative platform in three weeks.
We offer fixed pricing so you know your total cost up front, and creatives are paid for every stage.
Total cost: £20k for UK briefs, $30k for US briefs. More regions launching soon.
Talent
You'll receive a shortlist of five senior independent creatives with experience across the world's best agencies, each selected to match your brand and brief. Creatives are at senior creative, creative director and ECD level. You choose three to work with.
Ideas
Each creative prepares three fleshed out creative territories, so you have nine routes to choose from. Ideas are presented in collaborative pitch sessions so you can choose and refine your preferred route.
Development
Your chosen territory is developed into a full creative platform, campaign idea and production-ready brief, including three agreed executions (e.g. script, storyboard, key visual or similar). Your creative partner can help select the right production partners.
Results that speak for themselves
A creative solution for Qatar Tourism and the world's greatest footballers.
487M
total impressions
169M
total views
519K
web visits
The questions teams ask first
Still have questions? We’re happy to help. Reach out and tell us about your brand or view all FAQs.
How does Genero make campaigns faster than an agency?
You brief senior independent strategists, creative directors and production companies directly. Removing the layers between the brand and the people making the work cuts both the time and the overhead of a traditional campaign process, without changing the calibre of the talent involved.
What kind of creative talent works on hero campaigns through Genero?
Genero’s network has senior, professional talent including independent strategists, creative directors and production companies. Many of them held those roles inside agencies and now work independently. Genero matches them to each brief based on the category, the market and relevant past work, so you work with a creative team built specifically for each project.
Can we decouple creative and production?
Yes. The structure of briefs is entirely flexible on Genero. Many clients run initial briefs seeking creative ideas to first develop into a creative platform and production-ready brief before seeking production partners. Clients can also ask for both creative ideas and production in each pitch, particularly when speed is paramount.
Can we run triple bidding?
Yes. You can run triple bidding to your own curated partners, or Genero can curate production teams matched to the brief. You can also set your own budget and receive pitches at that number, rather than requesting open quotes.
Does Genero handle full production?
Yes. When you brief teams on Genero they will pitch for the full production, including pre-production, shoot and post. You’ll commission one team who will manage all the talent and crew, so you brief once rather than assembling a crew yourself. The Genero team can provide full production oversight whenever you need it.
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