Six years of flexible creative production for P&G's brands.

Since 2020, Genero has partnered with Procter & Gamble across brands including Gillette, Olay, SK-II, Venus, Pantene, Native and Oral-B. Over 120+ briefs delivered across the US, Japan, China, India, Southeast Asia and Latin America — from high-craft campaign production to always-on paid social and AI-assisted asset production.

The challenge

P&G's portfolio is broad, and the creative demands are complex. Brand teams need packaging design in one market, paid social assets at volume in another, and creator content in a third, often in the same week. Traditional agency and production models are not built to move at that pace across that scope.

The approach

We've worked with Procter & Gamble since 2020. The partnership has grown from single projects to ongoing creative and production across brands and markets.

We work directly with brand marketing teams to deliver a spectrum of creator, social and digital content production for brands including Gillette, Olay, SK-II, Venus, Pantene, Native and Oral-B.

We've delivered 120+ briefs across the US, Japan, China, India, Southeast Asia and Latin America. They range from high-craft campaign production and package design, to always-on paid social libraries, creator content and AI-assisted asset production.

Beyond original production, we also work with P&G's assets, rebuilding existing stills and video into mobile-first formats to extend creative without requiring additional shoots.

Every brief is matched to creative talent with the right craft and cultural insight for the market and audience. Some briefs go direct to a preferred partner and into production within 24 hours, others open to the network receive 20 to 40 diverse creative responses within a week.