Creator Content
Run a creator content program
We've been connecting brands with independent creators long before the creator economy had a name.
We run creator content programs for global brands across every major region, from creator strategy and discovery through to production. Our network spans social creators and professional creatives, delivering creator content with craft.
Manage the whole program on one platform, including contracts, usage rights and payments, so you can scale your creator content without the complexity.
Deep creator expertise and one workflow to run your entire creator content program — from discovery to payment.
CREATOR STRATEGY
Strategy that delivers.
The right archetypes, formats and cadence — designed around your goals. A creator content engine that drives real value for your brand.
CREATOR SELECTION
Curation with intent.
Sourcing, screening and onboarding creators aligned to your brand, audience and market. Every one vetted for craft, reliability and commercials before they hit your program.
PRODUCTION
Real craft, at pace.
Platform workflow keeps creative moving across production, revisions, legals and payments. Genero's creative and production experts lift the craft.
PERFORMANCE
Performance that compounds.
Tracking what's working across creators and content, feeding back into strategy to keep your program compounding month after month.
Results that speak for themselves
An iconic giveaway, rebuilt in CGI for a new generation.
Making Globoplay the home of the World Cup, with 3 billion views on TikTok.
3B+
hashtag views
856K
fan videos
2K
TikTok's benchmark for brand recommendation
The questions teams ask first
Still have questions? We’re happy to help. Reach out and tell us about your brand or view all FAQs.
How does Genero run a creator content program?
Genero handles the whole program in one workflow: creator strategy, discovery, briefing, production, usage rights and payments. Clients can onboard creators and run it themselves, or lean on Genero's team to run the creator content program end to end. Everything sits on one platform rather than across several tools.
How is Genero different to a creator platform?
Creator platforms optimise for reach and leave creative to the creators. Genero’s team develops the right creative strategy to find the right balance between creator authenticity and brand, so you can produce creator-led content that connects with the creator’s audience and aligns with your brand.
What type of creators can we work with through Genero?
Our creator content programs and campaigns span the full spectrum of influencers and creators across macro, craft, micro and UGC. Our deep social and production expertise and network of professional creatives can deliver creator content with production craft, across organic and paid assets.
How does Genero make sure creators are right for our brand?
Genero curates creators against each brief rather than matching on audience size. Our team reviews past work, previous content and how a creator's tone fits your brand, and every shortlist comes to you for approval before anything is commissioned. You choose who you work with, always.
Can we work with creators we already have relationships with?
Yes. Clients can onboard their existing creators into their Genero network and brief, contract and pay them through the platform alongside creators sourced from the wider network. That keeps one workflow across the whole program.
How does Genero handle creator payments and usage rights?
Genero pays every creator directly through the platform, in any market. Usage rights are set at the briefing stage and captured in digital talent releases signed by talent appearing in the content, so rights are built in and captured against each brief.
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See what an always-on engine looks like for you
