A global creative program for Meta and its advertisers.

On Meta's platforms, creative fatigue quietly punishes advertisers who can't keep pace with fresh, diverse content. Producing enough creative for Meta's platforms is one of the biggest barriers to maximising performance across Meta's platforms,. For over a decade, Genero has been a global Meta partner, delivering over 2,500 social and creator content campaigns for their largest advertisers.

The Challenge

On Meta's platforms, creative has become the targeting. The ad system now rewards advertisers who feed it fresh, diverse creative, and quietly punishes those who don't. Run the same few ads too long and fatigue sets in: costs climb, results decline.

The problem is that most advertisers can't produce creative at the volume and variety the system now demands. Meta needs a global partner who can alleviate this challenge, and overcome the creative barrier to increased media spend.

Solutions:: Social Creative
Creator Content
Content type:: Video
Original Content
Social
Region: Multi-market
Asia
Australasia
Europe
North America
South America
Industry: Tech
Media

The Approach

For over 10 years we’ve worked in deep partnership with Meta teams and their largest advertisers across the US, EMEA, APAC and Latin America.

The model is built for creative diversity. By combining professional creatives with social creators, we deliver social-first creative at scale, with craft and genuine variety: original video ads, creator-led content, paid partnerships and the optimisation of existing assets. All of it runs through one seamless creative system, accelerating creative momentum and output.

Our scope spans creative strategy through to content production across thousands of briefs. We run best-practice creative workshops for Meta clients in every region, so advertisers can build those capabilities in-house too.

The program delivers social-first creative thinking and output at scale, across every market and category.