A global program delivering best-practice Facebook ads.

Meta recognised that creative content was a key driver of advertising success on its platforms and that video was the most effective format. However, many brands were utilising assets that weren’t in line with creative best practice, or weren’t able to produce original video ads, instead relying on other assets, which all affected their advertising performance.

Genero and Meta joined forces to deliver a global creative solution, helping advertisers efficiently produce mobile-first video that drives performance across Meta’s platforms.

We utilised the global network of professional creatives on Genero (trained in best practice for Meta’s platforms and video formats), to turn Meta advertisers’ existing video or still assets into original, mobile-first video ads within days. The end-to-end process is managed on the Genero platform via a custom workflow designed specifically for the program.

We’ve had a deep global partnership with Meta for 10 years, working with Meta teams and their largest advertisers across the US, EMEA, APAC and LatAm. 

We deliver end-to-end social-first creative campaigns, producing net new assets, paid partnerships/creator campaigns and optimisation of existing assets. We have deep expertise, from creative strategy to content production. 

For Meta, we help them overcome the creative barrier to driving incremental media spend and adoption of new advertising formats.