Scaling creator content globally for Canva.

Canva is on a mission to empower the world to design, and it launches products faster than most brands run campaigns. Creator content is central to how Canva grows: it reaches engaged audiences organically, then scales through paid. Genero manages creator programs end to end, micro to macro, across Canva's priority markets.

The Challenge

Canva is one of the world's most recognised design platforms, and growth at that scale needs a constant supply of high-performing, platform-specific content across markets, languages and audiences.

Campaigns need to be delivered at the fast pace of Canva's product roadmap, with strategic and hyper-targeted creator matching to develop content that is a natural creative fit for each brief and audience.

Solutions:: Creator Content
Social Creative
Content type:: Social
Digital video
Original Content
Localisation
Region: Multi-market
North America
South America
Asia
Europe
Australasia
Industry: Tech

The Approach

Genero works alongside Canva's brand and performance marketing teams, managing each campaign from creative strategy and creator discovery through concept development, production and post-production.

We've built a multi-market roster for Canva, shaped around its products, events and priority markets. Working with Canva on an ongoing basis means we can keep bringing in new voices who use Canva every day, mix creator types and content styles to hit different audience motivations, and bring back the creators who perform.

Production flexes to the brief: remote self-shoot for speed, studio and location shoots for polish, live event capture and in-person creator workshops when the content has to come from being in the room.

Every campaign runs on the Genero platform, so briefing, production, feedback, legals and payments sit in one place, built around how the Canva team works.