A global creative program for Pinterest and its advertisers.

Advertisers need creative built for Pinterest to unlock the potential of the platform and its unique formats. Genero has been a Pinterest Brand Studio partner since 2023, delivering over 400 briefs for more than 300 brands across the US, Latin America, Australia, Asia and Europe.

The Challenge

Pinterest is unlike anywhere else people see ads. Users arrive planning something: a room, a wedding, a wardrobe, a trip. They scroll slower, they search more, and use the platform to move from inspiration to action. For advertisers, that intent is a gift.

But only if the creative is built for it. Pinterest-first creative consistently outperforms assets ported over from other platforms. To prove the potential of its platform to continue the growth of its ads business, Pinterest needs advertisers to be using creative built for the platform.

Solutions:: Content Production
Social Creative
Content type:: Digital video
Photography
Social
Original Content
Region: North America
South America
Australasia
Europe
Multi-market
Asia
Industry: Tech
Media

The Approach

Genero has been a Pinterest Brand Studio partner since 2023, helping advertisers produce video that unlocks the potential of Pinterest's platform and formats.

Working with Pinterest teams, we've delivered over 400 projects for clients in markets across the US, Latin America, Australia, Asia and Europe.

We've built custom workflows and creative frameworks around Pinterest's own creative effectiveness principles. Advertisers get platform-first, high-performing creative. And Pinterest tackles the challenge every ad platform shares: creative as the barrier to media investment.