pricing

Pricing built around your budget, not ours.

You have full control of your budgets and spend on Genero. There are no rate cards and you don’t pay retainers, hourly rates or ongoing platform licence fees.

The Genero team help you set the right project budgets to get what you need, and we can build budgets and pricing for ongoing content programs with your team.

See what's possible for your team

Two ways to work with Genero

Project-by-project

Launch briefs on demand. There is no setup cost, no minimum term and no subscription. You set the budget for each brief and creatives will pitch to that.

Genero's service fee comes out of that budget and varies with the brief and the level of support you need.

Best for teams with variable project-by-project demand.

No setup cost or onboarding fee
Launch a brief the day you sign up
Full access to the global creative network
End-to-end platform tools and workflow
Choose your support level, brief by brief
You set the budget, so total project cost is fixed

Enterprise partnership

Integrate Genero as an extension of your team and capabilities. Scope, service levels and fees are agreed up front, so budgeting is predictable across the year.
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Committed spend unlocks better rates, and scope flexes as your team and needs change.

Best for teams running continuous programs across markets or channels.

Agreed fees and service levels
Volume discounts against committed spend
Curated talent pools built around your brands and markets
Custom workflow, brief templates and brand guidelines built in
Integrations to your existing stack
Dedicated support team

Setting your project budgets.

Every Genero project has two parts. The creative cost, which is what the creative partner is paid to make the work, and the Genero fee, which covers the platform, contracting, payments, network curation and service.

All costs and fees come out of the budget you set so you always know what your total spend will be. Genero invoices you for each project, and once paid, you release progress payments to creatives against milestones.

Cost Driver

Details

Deliverables

Number of assets, formats and markets.

Craft

Production level, team seniority, talent requirements.

Complexity

Locations, team size, number of creators.

Support level

Self-serve costs less than fully managed.

Spend commitments

Committed spend and volume reduce fees and creative costs.

Turnaround

Compressed timelines can carry a premium.

Usage

Usage period, territories and media required.

What's never a cost

No setup or onboarding fee on project work
No subscription and no minimum term
No per-seat licence. Add your whole team
No supplier onboarding costs. You set up Genero as one supplier

Frequently asked questions

How much does Genero cost?

You set a budget for each brief, and Genero's service fee comes out of that budget, varying with the scope and the level of support you need. Enterprise partnerships have agreed fees and volume discounts.

Is there a minimum spend?

No. You set the budget for each brief. Genero reviews every brief before launch and will advise you if the budget won't cover what you're asking for.

Can we design fixed content packages?

Yes. Genero can build content programs with set packages and pricing so your team can launch regular briefs with agreed deliverables and budgets.

Do we have to sign a contract?

Project-based work utilises Genero's comprehensive platform terms, covering the relationship between Creators, the Client and Genero. Enterprise partnerships are contracted, with agreed scope, fees and service levels.

Who pays the creatives?

Genero does. Brands contract with and pay Genero, and Genero pays every creative partner through the platform in any market. Clients release milestone payments as work is approved, and receive one consolidated invoice.

Are there volume discounts?

Yes. Committed spend unlocks lower Genero fees. Creative partners often price better for ongoing work too.

Your next campaign starts here.

Speak to your local team