Getting started as a creator & making the most of Genero

At Genero, we help creators find work with the world’s best brands. Whether you’re a production company, agency, studio or freelancer – we’ve got work opportunities for every kind of creative.

If you’re ready to find new clients and access briefs on Genero, we’ve put together a few key tips and steps to help you find your feet and land your next gig.

Let’s start with your profile.

1. Make yourself look good: Your Genero profile is your key to landing new work, and the best way to highlight your portfolio to brands on our platform. Verify your account and complete your profile by adding a bio and other key information.
2. Share your work: Work Library allows you to add and tag your work to highlight your skill-set and experience, giving clients more insight into the type of work that you do. This makes it easier for clients to review your work, and – more importantly – makes your profile and work more discoverable by the Genero team for direct commissions and other opportunities. Read more about that here.
3. Join us on Instagram to hear about new briefs and get tips and inspiration from the Genero community.
4. Turn on email notifications to be the first to get notified about new briefs in your area or that match your skillset.

The lowdown on Genero briefs.

1. Open briefs vs Private briefs: We have briefs for all kinds of locations, clients, budgets and creators. Open briefs can be found on the Find Briefs page. These are open opportunities, but may be best suited to creatives with specific skills or in certain locations.  Be realistic about what opportunities are right for you and your experience – you need the work to back up a pitch. Private briefs are sent to one or a small handful of creatives. If you’re invited to a private brief, you’ll receive an email invitation and see the brief on your Briefs dashboard!
2. Budget basics: The creator payment listed on a Genero brief is the full amount you’ll be paid to complete the job (minus any minor Payoneer fees) and should be inclusive of all production costs unless noted otherwise.  As the budget is set, there is no need to include budget or cost breakdowns in your pitch unless specifically requested – and pitches should not under or over quote.
3. Get reminders & updates: Found a brief you want to pitch on? Register your interest by clicking the ‘I’m interested’ button, so we can notify you about any updates or changes to the brief.
4. Ask questions: Use the Brief Q&A to ask any and all questions, and the client or someone from Genero will get back to you.
5. Submit your pitch: This is a big one! Hit the ‘Submit now’ button on a brief to start crafting your pitch. You’ll want to introduce yourself and your team, share relevant credentials and upload a full treatment or deck if required. Some briefs might ask for examples of work only, while others may require a full creative treatment. Make sure you carefully check the submission guidelines on each brief, find more tips here.
6. Get your team onboard: Use the ‘Team’ functionality to invite the key people to join your pitch. This’ll impress the client and allow the rest of your team to keep tabs on the project!
7. Don’t. Miss. The. Deadline. Genero briefs on the platform are now listed in your local timezone but you should always double check the date, and leave yourself plenty of time to get your pitch submitted and allow for any last minute issues.

Once you’ve submitted a pitch

1. Get ready for payment: To save time if you’re commissioned, get ready to be paid by setting up a Payoneer account in the currency of the brief payment. Setting up your first Payoneer account can take some time (just like a bank account!) but after it’s approved it’s quick to add other currencies. Make sure you follow all the instructions carefully, as you’ll need to supply specific details and documentation to get set up and ready to go. Find out more about how Payments work on Genero here.
2. Be patient: Every brief includes a commission date, but some clients take longer than expected to make a selection. We’ll be in touch as soon as we know the outcome of your pitch or have any updates! If you haven’t heard from us, we’re waiting to hear from the client.
3. Keep an eye out for messages: The Genero and client teams may ask you questions about your pitch via the platform during the shortlisting process. Watch for any updates via your email and Genero inbox!

When you’re in production

1. Got commissioned? It’s time to get started! While you might want to jump on a call or meet the client in person ASAP, make sure you keep all (or key) communication on the platform. That way we can help make sure everything goes smoothly and keep you protected by our terms.
2. Need some upfront funds? Clients can set up progress payments on the platform, and can choose to release funds to you after a pre-production meeting or at their discretion, so send them a note outlining why you need upfront payment. Genero is only able to release funds after the client has paid us though, and some briefs may have specific payment terms.
3. Legal & release forms: For any Genero briefs you must use our release forms, which automatically pull in all the right usage requirements and details. These are digital and super easy to sign and share with talent or third parties. Access them on any device or send them via email.
4. Take us behind the scenes: We love being able to show off you and your work, particularly with video and imagery of our creators on set, in production or hard at work making amazing content. Get in touch with any behind the scenes content so we can show everyone how great you are.
5. Upload your assets: Once you’re in post-production, upload assets directly to the platform so the client can review your work using platform tools like time-stamped feedback.
6. Finalise the files: Done and dusted? Make sure you send the client the final assets by uploading them to the Final Deliverables section of the brief.

Need help or have any questions? We’d love to hear from you. Happy pitching!