Become a creator

Getting started as a creator & making the most of Genero

Genero tips • Written by Ellie Cameron-Krepp, Community Manager

Genero is an easy way to access briefs and collaborate with global brands and musicians, and if you’re reading this, congrats on making the first move! Once you’re on the platform, it’s all smooth sailing, but we’ve included a few tips below to help you make the most of the platform.

Before you start pitching

  1. Make yourself look good: Verify your account and add your latest work, a bio, skills and images to your profile to stand out to clients.
  2. Get connected: Download the Genero app to explore our latest briefs and get notified first about relevant opportunities.
  3. Be social media savvy: Make sure you’re across all the best practices for creating content for mobile. Learn more and complete a short Facebook course to get a badge on your profile here.

When you’re ready to pitch

  1. Find your perfect match: We have briefs for all kinds of locations, clients, budgets and creators. Be realistic about what opportunities are right for you and your experience, as clients will always look for a great idea and the most relevant experience to pull it off.
  2. Budget basics: All payments listed on Genero briefs are the full amount you’ll be paid to complete the job (minus any minor Payoneer fees) and should be inclusive of all production costs unless noted otherwise.
  3. Register your interest: Found a brief you want to pitch on? Register your interest to we can notify you easily about any updates or changes to the brief. Just click the ‘Register interest’ button at the top of the brief.
  4. Don’t miss the details: Clients are looking for treatments that clearly show you understand the brand and what they’re looking for. Read the brief carefully to tailor your response: Don’t be generic, get specific and make sure your pitch meets all the brief requirements.
  5. Ask questions: Use the Discuss panel on a brief to ask any and all questions, and the client or someone from Genero will get back to you.
  6. Be creative: This is a big one! Creativity in your pitch is key. Clients are looking for awesome work and exciting ideas, so be original and put your big ideas out there! Find more treatment tips here.
  7. Get your team onboard: Use the ‘Team’ functionality to invite the key people to join your treatment. This’ll impress the client and allow the rest of your team to keep tabs on the project! Learn more about this functionality here.
  8. Don’t. Miss. The. Deadline. Genero briefs on the platform are now listed in your local timezone (we used to list all briefs in GMT!) but you should always double check the date, and leave yourself plenty of time to get your pitch submitted and allow for any last minute issues.

Once you’ve submitted a treatment

  1. Cha-ching! Get ready to be paid by setting up a Payoneer account in the currency of the brief payment. Setting up your first Payoneer account can take some time (just like a bank account!) but after it’s approved it’s quicker to add other currencies too. Make sure you follow all the Payoneer instructions carefully, as you’ll need to supply specific details and documentation to get set up and ready to go.
  2. Be patient: Every brief includes a commission date, but some clients take longer than expected to make a selection. We’ll be in touch as soon as we know the outcome of your pitch! If you haven’t heard from us, we’re waiting to hear from the client.
  3. Keep an eye out for messages: The Genero and client teams may ask you questions about your pitch via the platform during the shortlisting process. Keep an eye on your email and Genero inbox!

When you’re in production

  1. Got commissioned? Woohoo! It’s time to get started. Firstly, while you might want to jump on a call or meet the client in person, make sure you keep major communication on the platform. That way we can help make sure everything goes smoothly and keep you protected by our terms.
  2. Need some upfront funds? Clients can set up progress payments on the platform, and can choose to release funds to you after a pre-production meeting or at their discretion, so send them a note outlining why you need upfront payment. Genero is only able to release funds after the client has paid us though!
  3. Release forms: Paper is so passé! For any Genero projects you must use our release forms (which automatically pull in the right usage requirements!) but these are digital and super easy! Access them on any device or send them via email.
  4. Take us behind the scenes: We love being able to show off you and your work, particularly with video and imagery of our creators on set, in production or hard at work making amazing content. Get in touch with any behind the scenes content so we can show everyone how great you are.
  5. Upload your edits: Once you’re in post-production, upload edits direct to the platform so the client can review your work using our platform tools including time-stamped feedback.
  6. Finalise the files: Done and dusted? Make sure you send the client the final assets via WeTransfer, Dropbox, Google Drive or similar. Then get paid and celebrate!

Need help or have any questions? We’d love to hear from you. Happy pitching!


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