Pitch on two new music video briefs from Universal Music Group
Briefs • 3min read
Music • 12 September, 2015
We recently collaborated with Norwegian electronic music duo Röyksopp, to find the official music video for their new single ‘Running To The Sea’, featuring Susanne Sundfør.
We are so excited to announce the band’s official selection, directed by Lauren Rothery. Lauren receives $10,000 for her film, which explores a man living in decided isolation, haunted by the memories of his estranged daughter.
A writer/director living in Brooklyn, NY, we caught up with Lauren to chat about her tight-knit crew, shooting on film and finding out her work had been selected.
I was shocked, and humbled. It’s an amazing feeling. I want to thank Genero for what you guys do, for giving young filmmakers a voice in this capacity.
We filmed the bulk of the video at a cabin in the southwest, where I spent a lot of summers as a kid. A storm hit the week we were shooting, which was mildly traumatizing. We got snowed in on a mountain, we lost a day of photography. There are always obstacles obviously, and I’m learning to roll with them. The snow became an adversarial character, we ran with it. I think that is present in the video.
It was a close knit group. The lead actors are my Dad, my Sister, and my dog. Jeff, the DP, has shot everything I’ve directed. Some good friends also came out, we all stayed together in the cabin where we were filming. My mom cooked for us. It was a small, immensely hardworking crew.
We shot Super 16mm film with an older Angenieux zoom and Super 8mm. I love shooting on film, I think it’s the best. Super 8 feels genuine, maybe in part because it holds connotations of home movie photography. There is an emotional attachment to the image.
My Dad has been acting since he was young, his parents too. My Grandpa made documentaries. I grew up very aware of filmmaking, and I made things here and there, but I didn’t consider it as a career until art school.
I think that music videos offer a space to be experimental and creative with storytelling. I watch music videos all the time. I find them extremely interesting.
A huge congratulations to Lauren and thanks for chatting to us! Head to the results page to see our full list of Finalists and Staff Picks.
Briefs • 3min read
Music • 3min read