Sourcing the perfect Production Company to bring a script to life.
MullenLowe UK came to Genero to produce a master global TVC for Persil, using a script and voiceover produced by the agency. The laundry brand were looking to promote their ‘Worlds greatest classroom’ initiative, designed to get kids learning outdoors.
The spot needed to work globally, so had to feature non-descript locations and ethnically diverse children.
MullenLowe used Genero to source a production company who could meet these requirements and received treatments from all over the world, before commissioning Magnetizer in Australia.
Magnetizer took an authentic approach to this spot, piecing together a montage of images that sits perfectly with MullenLowe’s script and draws on a sense of fantasy.
The master asset was used globally, including across Europe, Australia and Latin America.
Magnetizer is the production company of filmmakers Charlie Ward and Andrew Wood. Born in 2014, Magnetizer’s mission is to make smart, mould-breaking visual content that entertains and inspires.Join now to view full profile
Related work.More work
Providing an agile creative model for Fitbit's marketing services structure.
Epic and ambitious CGI universe for ‘Country Squire’.
Bringing existing wine label illustrations to life through animation.
Explosive Ben & Jerry's social campaign over-performs on all platforms.
Cinematic mini-documentaries filmed in nine markets.
High quality lifestyle photography to ‘Celebrate Living’.
A humorous approach to ‘Wisr’ personal loans.
Capturing Airbnb's 'Big Gay Stay' at Sydney Mardi Gras.