Senior Creative Strategist - LatAm
The role will lead creative strategy across our platform partnerships and enterprise accounts, combining creative strategy with strong production fluency.
About Genero
Genero connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.
Founded in 2009, we have teams in London, New York, São Paulo, Singapore, Sydney and Melbourne. Our clients include Meta, P&G, Pinterest, L’Oréal, AB InBev and Canva.
Reporting to the Managing Director - Latin America, you'll be part of our Americas team, working closely with other team members in São Paulo and the US.
The role
This is a senior, hands-on creative role that combines creative strategy with strong production fluency. You'll set the creative direction for client projects, then own how the work gets made: selecting and briefing creators and production companies, reviewing treatments and creative output. Your work will span our platform partnerships and enterprise accounts.
What you'll do
- Own creative briefing, creator selection and production craft across client projects and platform partnerships.
- Bring genuine social, creator and platform expertise, advising clients on social and creator-led campaigns and content programs.
- Translate client goals and audience insight into creative strategy.
- Lead creator strategy and curation, identifying, sourcing and managing creators.
- Bring strategic creative thinking to client presentations, new business pitches and workshops.
- Source, brief and manage creative partners for client briefs. Shortlist pitches and recommend the right partners.
- Oversee production on key clients and programs, setting the creative bar across your portfolio.
- Maintain expertise in the latest social, platform and creator trends, insights and best practices.
What you'll bring
- 7-10 years in creative strategy, content strategy or social/paid partnerships within marketing, platform or agency roles.
- Expert fluency in social and creator: platform dynamics, native content formats, the creator economy, and how creative is built for paid and organic performance.
- Direct experience managing production companies or production partners end to end: treatments, budgets, timelines, delivery.
- A track record directly managing creator relationships.
- Confidence presenting to senior client stakeholders and leading pitches and workshops.
- Fluent in Portuguese, English and Spanish.
- Based in São Paulo, working on a hybrid basis.
