Tuck Shepard joins Genero as USA MD to lead next phase of growth

New York, 13 August 2025: Genero, the leading on-demand creative platform, is pleased to announce the appointment of Tuck Shepard as Managing Director for the Americas, based in New York City. 

Tuck most recently served as Managing Director at Crispin in New York, where he led the client partnership and strategy team across the agency’s entire portfolio. He spearheaded growth initiatives for global brands, driving success across multiple channels, platforms, and categories. 

Throughout his career, Tuck has collaborated with leading Fortune 500 brands, including Procter & Gamble, Amazon and Nestlé, while holding senior roles at top creative agencies and networks such as Grey and WPP.

Bringing a proven track record in scaling brand strategies and driving creative transformation, Tuck will spearhead Genero’s growth and impact across North America. His appointment marks a key milestone in the company’s global expansion and reinforces its commitment to delivering innovative, efficient creative, social and production solutions – powered by a world-class network of independent creatives.

“We're so excited to welcome Tuck on board. He brings a wealth of experience working with some of the world's biggest brands and agencies, and he'll be a huge asset for our business and clients.” – Mick Entwisle, CEO & Co-founder.

“I’m thrilled to be part of Genero’s future growth and look forward to supporting their exceptional clients and platform partners, including L’Oréal, Meta, Fanatics, and ABI with breakthrough creative designed for today’s modern marketing landscape,” – Tuck Shepard, MD – North America.