About us

Genero was founded by Mick Entwisle and Andrew Lane, two Australians who have a passion for creativity, music, music videos and film, with careers in online and marketing. Launched in 2009, we have grown a global creative community of 350,000 filmmakers, generating over 10,000 videos for clients across many verticals including music, technology, food, travel, causes, docos, short films, fashion, sport, etc.

We offer a software platform to not only connect with our creative community to source video content, but to also manage the end-to-end creative and video production process, enabling agencies and brands to instantly transform their content creation capabilities and extend their creative and video production resources.

Genero has offices in Melbourne, London, New York and Singapore, with plans to expand further in 2018.

The Founders

Andrew Lane
Co-founder and joint CEO

Prior to founding Genero, Andrew spent 5 years as Head of Online for one of Vodafone’s Australian business units. He also spent 8 years at CarterHoltHarvey (now SCA), one of Australia’s largest FMCG companies. He held brand management positions and later led their transformation into an online enabled business, via a team of 68. Andrew was also GM at a leading interactive marketing company, and instrumental in building GetWinesDirect, one of Australia’s most successful eCommerce businesses.

Mick Entwisle
Co-founder and joint CEO

Prior to founding Genero, Mick was at Hewlett Packard for 10 years, including 4 years as their Interactive Marketing Manager. Responsible for managing online marketing for Australia / New Zealand, he helped pioneer HP’s adoption of various new technologies, approaches to online marketing and media channels including social media, search engine marketing and crowdsourcing. Prior, Mick worked in traditional marketing roles within start-up and established companies.

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I need videos

Beautiful video content, faster and cheaper via a community of 300,000 video directors in 180 countries.

I make videos

Grow your career via opportunities to make videos for brands and music artists.