Case Studies Novotel - '1000s of stories' campaign

Novotel - '1000s of stories' campaign

Novotel (via Havas) needed an overall campaign tagline and a suite of video content including 2 x 30 second UK TVCs and 2 x 30 second bespoke videos for digital use, which had to be shot in one of their flagship hotels in London. The key campaign objective was to create their desired emotional connection (demonstrating guests' happiness when staying at Novotel) within the UK market, build brand awareness for Novotel and showcase the brand's new positioning to drive more bookings from UK visitors. They commissioned a UK based director who pitched the tagline 'There are thousands of stories every second at Novotel' and the content ran across Sky Media Sales, C4, VOD and social media channels.
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