Case Studies SBS - Social media content for the 'Join In' campaign

SBS - Social media content for the 'Join In' campaign

Australian TV network SBS launched a new ‘Join In’ brand campaign via a TVC, and wanted to extend the campaign into social media with additional video content. The brief invited local filmmakers to celebrate Australian diversity, and there were 30 powerful videos generated from directors based on Australia. Four videos exploring the theme were selected to be screened on air and shared across social media.
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