View case study
HP launches a new product with creative storytelling.
The brief
To launch the HP ZBook Studio Mobile Workstation, HP were looking for local filmmakers in Germany, France and the UK to produce highly creative short films that would resonate in each of their markets.
The work
The films all focus on the theme ‘Keep reinventing’, and feature the HP product naturally. Each filmmaker took a unique approach relevant to their local audience.
'The Colour of Sound' by Joshua Lipworth
'Eddie: For the love of video' by Carlo Oppermann
'Pythagoras & the Dreamer' by Stéphanie Artaud
![Joshua Lipworth's avatar](https://genero.imgix.net/wordpress/2019/09/1b32115a-7bspk1axqfgnybyk-resizedavatar.jpg)
Joshua Lipworth
Signed with OB Management, Joshua Lipworth is a UK based director who has created TVC's and content for brands of all shapes and sizes.
Join now to view full profile![Carlo Oppermann's avatar](https://genero.imgix.net/wordpress/2019/09/c1eeb4aa-ku0degrcocewaqsf-resizedavatar.jpg)
Carlo Oppermann
Carlo Oppermann is a writer and director of commercials, music videos, short films and documentaries. He is based in Berlin, Germany.
Join now to view full profile![Stéphanie Artaud's avatar](https://genero.imgix.net/wordpress/2019/09/b684df74-mgphqkzerox1k6fy-resizedavatar.jpg)
Stéphanie Artaud
French creator Stéphanie Artaud (ARTAUD) started her studies at the Beaux-Arts de Rouen, and now works in Europe as an independent director, DOP, editor and colourist.
Join now to view full profileRelated work.
Uncovering and producing stories about emerging subcultures across the globe.
Generating social assets for L’Oréal brands at scale.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Streamlining production for Kimberly-Clark with access to creative talent, on-demand.
A scaled program delivering original, live-action video ads for YouTube advertisers.
A creative solution for Qatar Tourism and the world's greatest footballers.
Elevating creator content with a quick turn-around, trend led production.
Creative diversity and production efficiency for Unilever's global brands.