One US commercial re-made for Korea, Thailand and India.
Having proven its US commercial, trivago wanted it recreated for Korea, Thailand and India with genuine local authenticity. Genero connected the brand with local teams in each market, delivering four adapted TVCs plus a suite of social assets.
trivago's American TV commercial had proven itself, and the brand wanted it recreated for Korea, Thailand and India, shot locally for cultural authenticity.trivago commissioned local teams in each market, with each ad using the same creative approach, adapted for cultural nuance, with local talent and locations. The creative included four 30-second TVCs (Korea, Thailand, Delhi and Jaipur) and a suite of social assets.
The Work
Digital disruptor
Travel, Tourism & Transport
Video
Asia
Multi-market
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