Insights

Latest news, work and insights from Genero.

Meet the new Genero

Seventeen years in, Genero has moved further in the last three years than the previous ten. Today we're launching a new brand – and a clearer way to describe what we've always been: a creative delivery system that helps modern marketing teams create more, move faster, and spend smarter.

From in-housing to win-housing.

In-house teams are now the norm, budgets are flat and demands keep climbing. How a flexible creative model turns in-housing into win-housing.

Why localisation decides how far your content travels.

Social algorithms distribute what's relevant. How localising video content earns reach with local audiences, and how to get it right.

How to pitch a winning treatment for every brief.

What commissioning teams actually look for in a treatment, and how to pitch yours to win more work.

Genero named Global TikTok Creative Partner.

Genero has been named an official TikTok Creative Partner, as part of a new partnership program developed by the short-form mobile video platform.

Genero named as Hulu Creative Partner in new program for Small and Medium Sized Businesses.

We’re proud to announce that Genero has been named as Hulu Creative Partner, and will be producing high-quality creative for premium streaming TV environments for SMBs.

Why the pre-production meeting can make or break your shoot.

The PPM is where good shoots are won. What to cover, who to involve, and how to walk out aligned.

How to shoot vertical content like a pro

To make sure you don’t run into any nasty surprises in the edit suite, these tips will help you navigate the nuances of shooting content for vertical.

Getting started on Genero

Tips and advice for running briefs on Genero and getting the most out of the platform.

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